"Get Your Social On"

Trade Show Marketing

Trade Shows are a process, not a one time event. The work starts before the show, and doesn't end until months after the show.

Our goal is to be your Partner, not just your best supplier ever. To accomplish that goal we share ideas, tips and tricks for booth design ideas, and yes, mistakes, so that you don't have to re-invent the wheel.

We're a family (and veteran) owned company, focused on providing fast & friendly service and great prices, in a 1-Stop shop for all trade show display supplies and accessories.

Join now so you are notified when new updates are available, by visiting the BLOG SUBSCRIPTION PAGE.

Subscribe by Email

Your email:

Trade Show Booths Displays Exhibits

Current Articles | RSS Feed RSS Feed

Creative Tips on How to Manage Children in your Exhibition Displays


Here's a subject that rarely gets talked about in the world of exhibition displays: children. Not every trade show allows children on the floor, but most of them do (at least when large custom truss trade show displaysaccompanied by an adult) and some trade shows, aimed at home, maternity and children's products, are going to be full of them. Rather than ignoring them, why not look for ways to use them as a draw to your exhibition displays instead?

If you find out that your exhibition displays will be at an expo that allows children, here are some ways you can turn that to your advantage!

Children and Your Exhibition Displays

One of the best ways you can work with children in your trade show displays is to put materials out to distract them. If there's something that will keep them busy for ten minutes, that gives you more time to talk to their parents with fewer distractions of their own.

Just as a side note, it's not a good idea to bring your own children to your trade show booths. It's hot, it's stuffy, they'll get bored, and it's easy to lose them. If you really have a need for child models or demonstrators, hire them from a reputable local agency instead. Then they'll have someone to watch over them, and the children will know how to behave.

Plus, don't use video games except under very controlled circumstances. Parents will just try to use your exhibition displays as daycare if you don't give them a reason to hang around.

Coloring Books

Coloring materials are one of the simplest and easiest ways of doing this. All you have to do is put a low table in the corner of your exhibition displays, with some crayons and coloring materials on it. If you want to get really clever about this, have some branded coloring materials that relate to your products: there's a fair chance your logo will end up on your visitors' refrigerators for weeks to come!large hybrid trade show displays with seating area

Even better, these sorts of materials can be produced at absolutely minimal expense. Chances are you have some black & white clipart lying around your servers that could be easily repurposed. Get an intern to combine those with a logo and print out a couple hundred copies, and you're good to go for no more than the cost of paper and toner. It's a great way to stretch your exhibition displays' promotional budget!

Child-Related Freebies

Giving away stuff is always a good way to get people to your exhibition displays. Be cautious about overtly giving away toys as this is both a pretty transparently obvious ploy, as well as encouraging people to come by solely for the free toy. Try to give out freebies that would be useful to the parents: diapers, bibs, and child-sized utensils would be good examples. They'll be grateful and they're likely to spend more time talking to you than if you just gave something to their child.

Child and Maternity Services

Another good option would be to try to provide services that are lacking at the trade show, especially if you have a business that relates to home furnishings, children or maternity in some way. Invest in some trade show furniture - a couple large, comfortable chairs for pregnant mothers to sit in are a good example of something that would be appreciated, as would snack tables that include baby formula or cookies. Items like back massagers, padded shoe insoles, or muscle ache cream would all be appreciated as well.

Basically, if there are going to be children at your exhibition displays, get creative and look for ways to make them and their parents welcome.


Download your tradeshow marketing playbook


Comments have been closed for this article.
Subscribe by Email
Your email: