"Get Your Social On"

Trade Show Marketing

Trade Shows are a process, not a one time event. The work starts before the show, and doesn't end until months after the show.

Our goal is to be your Partner, not just your best supplier ever. To accomplish that goal we share ideas, tips and tricks for booth design ideas, and yes, mistakes, so that you don't have to re-invent the wheel.

We're a family (and veteran) owned company, focused on providing fast & friendly service and great prices, in a 1-Stop shop for all trade show display supplies and accessories.

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Trade Show Booths Displays Exhibits

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Great Lighting Sets the Mood for your Trade Show Displays!

  
  
  
Segue hybrid lightbox display with tension fabric graphics and builit in trade show lighting

Trade show lighting can be one of the trickier aspects of visual design to work into trade show displays, partly because a lot of booth designs barely think about lighting at all. Far from simply being a utilitarian question, the proper lighting can absolutely enhance the mood of a trade show display, helping to cement your brand message while making your trade show booth look enticing to those passing by.

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Trade Show Booth Ideas & Design Trends For Your Exhibit Displays

  
  
  
xpressions connex 10x10 popup display

No one likes to admit it, but the world of business design follows trends just like in fashion. They don't change quite so quickly, but there are still slow and unmistakable drifts in design over the years. It's a subtle thing, but exhibit displays put together using the trendy trade show booth ideas and the latest design and color schemes will stand out over the competition.

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Finding Inspiration For Your Expo Displays

  
  
  
expo displays VK 1109 a (5) resized 600

One of the hardest things about creating a new set of expo displays and supplies every year (or every show) is simply coming up with a new design theme. You have to have a gimmick of some sort, but finding new twists is hard, show after show.

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Tips for Success in Your Convention Displays

  
  
  
custom expo displays with overhead banners

Sometimes I think people believe that planning and designing expo displays is a lot easier than it really is. Sure, from the point of view of the visitor, most of the staff is just hanging around, standing or sitting and talking with people... but there's a lot of work that happens behind the scenes that many folks just don't notice.

That's one of the reasons we like talking about some of our favorite convention displays. It gives us a chance to talk about the artistry on display, and the creative ways that people, architecture, and technology are coming together to tell a story.


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Hot Tips For Going International With Your Trade Show Displays

  
  
  
LITE panel custom trade show booth with tower

Not all of us will get an opportunity to set up our trade show displays overseas, but if you ever get an opportunity to attend an international trade show or convention, it can provide a huge publicity boost for your company. International business may not have mattered so much ten years ago, but in the Internet age, you can have customers from anywhere on the globe.

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Are Your Trade Show Display Strategies Ready For 2013?

  
  
  
10' x 20' Sustainable Hybrid Display with recycled fabric graphics

As we've mentioned here several times, conventions and trade shows have been one of the single most reliable forms of advertising pretty much since the birth of the industrial era. It's a form of outreach that simply has never been replaced no matter what new technologies come along. There's no better way of telling people about your latest products and services than face-to-face, with plenty of supporting materials.

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Six Great Reasons to Invest In Trade Show Displays

  
  
  
trade show displays

One of the reasons we got into the business of selling equipment for trade show displays is that we honestly think they are, and will continue to be, one of the single most effective tools any business can use to grow themselves. After all, people have been successfully using public markets and face to face sales since the ice age, and this process is still incredibly successful.

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Quality Leads Mean ROI On Your Trade Show Displays

  
  
  
Custom hybrid exhibition stand with fabric graphics and reception counter resized 600

As we like to discuss, one of the best things about trade show displays is that they're extremely multipurpose and can benefit you in numerous ways. However, if we had to pick one single most important purpose for a typical trade show booth, it's probably lead generation.

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Dr. Strangebooth, or How I Learned To Stop Worrying And Love Interactivity In Trade Show Displays

  
  
  
winds of change

The winds of business are changing, and changing rapidly. Like the song in Walt Disney's Mary Poppins warns, "Winds in the east, mist coming in. Like somethin’ is brewin’ and bout to begin.” Those winds of change are blowing in the business world too, and we'd be silly to ignore them. The term “paradigm shift” gets overused with wild abandon, but we're in the middle of one right now, a big one. Thanks in large part to the rise of the Internet, interactivity has become one of the single biggest driving factors in attracting, converting, and retaining your customer base, and this change needs to be addressed in many different factors in your business, including your trade show booth design ideas.

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How to Build Engagement with your Trade Show Display Guests

  
  
  
20x20 hybrid trade show booth with fabric graphics

First and foremost, your trade show displays are an outreach and communication tool.  It’s great to get to show off all your new demos and products, but you can’t ever forget that the single most important goal of your trade show booth design ideas is to create interest in your company and find new leads to put into your sales database. 

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