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Trade Show Marketing

Trade Shows are a process, not a one time event. The work starts before the show, and doesn't end until months after the show.

Our goal is to be your Partner, not just your best supplier ever. To accomplish that goal we share ideas, tips and tricks for booth design ideas, and yes, mistakes, so that you don't have to re-invent the wheel.

We're a family (and veteran) owned company, focused on providing fast & friendly service and great prices, in a 1-Stop shop for all trade show display supplies and accessories.

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Trade Show Booths Displays Exhibits

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5 Brand New Twitter Tools to Leverage at Your Next Trade Show

  
  
  
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One of the most simultaneously exciting and infuriating aspects of online marketing, in any industry, is how quickly websites and strategies can change. Whenever one of the major “lynchpin” sites like Google or Facebook updates their systems, it creates a cascade of thousands (or millions) of businesses having to change their strategies to adapt. Every time it happens, it means established strategies go out the window. On the other hand, every redesign opens up new opportunities for messaging. Well, this time around, it's Twitter that's getting the makeover.

 

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Brand Building At Trade Shows

  
  
  
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Do you think of your trade show displays as a place to build your brand? If you don’t, you should. And if you do, you’re not alone. According to a study by the Center for Exhibition Industry Research, 83 percent of exhibitors agreed that the top priority marketing objective for companies is building or expanding brand awareness.

 

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The Dummies' Guide to Using Digital Media in Trade Show Booths

  
  
  
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A trade show booth is virtually always going to be "multimedia" at heart.  When you have such a great opportunity to put your wares on display, you're going to want to use as many techniques as possible for getting people to visit.

 

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Attract Great Hires with Attractive Trade Show Booths

  
  
  

A trade show display is virtually always going to be "multimedia" at heart. When you have such a great tool for putting your wares on display, you're going to want to use as many techniques as possible for getting people to visit.

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"There Can Be Only One." (Great trade show booth location, that is!)

  
  
  

Every trade show manager dreams of walking into an exhibit hall and seeing their company’s trade show booth front and center, visible right through the open doors. But that doesn’t always happen. In fact, it almost never happens. (To steal someone else's line, "There can be only one.")

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7 Ways to Become the MacGyver of Trade Show Display Marketing

  
  
  
custom eco 1038 hybrid tension fabric trade show displayAs with any industry, there's a lot of misinformation about trade shows.  Thanks to the very, very long history of this form of marketing (think waaay back, to Roman farmers markets, and even before then), a lot of beliefs about exhibiting are out-of-date or simply wrong. New innovations in exhibitions are also causing a new crop of bad ideas to spring up.

So today, let's look at some more ideas you shouldn't listen to when you hear them. Well-meaning or not, these myths will just lead you to trade show trouble. Trust us, MacGyver would have made all of these problems look absurdly simple!

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Trade Show Booth Scheduling: Tips for Success

  
  
  
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Tradeshow exhibiting costs money. You can spend anywhere from a couple thousand to tens of thousands on your physical trade show display. Often, that's a small part of the total cost. The real costs appear when you factor in your booth space rental costs, shipping and drayage costs, install and dismantle costs, advertising costs, plus the daily costs per staffer, which industry experts figure at roughly $500-1,000 per day (which covers travel costs, hotel, car rental and other ancillary expenses) - pretty soon you’re spending some real money! How to spend it wisely? Clearly, planning is extremely important.

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Tricks to Making International Trade Show Displays Affordable

  
  
  
50x80 Nimlok Island Trade Show Display Rental resized 600

There are plenty of reasons a company might want to ship their trade show booths overseas. After all, we're all living in an interconnected global  market. You don't have to be a huge multinational to benefit from having clients overseas. And for some major industries, the biggest annual trade shows only happen overseas - for example, the big show for the aerospace industry alternates every year between Farnborough in the UK and Le Bourget in Paris. So for some industries, international expositions are mandantory, for others they are potential growth paths, ways to grow into the international marketplace.

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Cost Cutting Tips for your Trade Show Exhibit Budget

  
  
  
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If you’ve been in the trade show business for a while, you’re used to looking for ways to cut costs, get the best deal on trade show booths possible, and in general, be kind to your budget. If you’re newer to the field, we’re here to offer you some ideas on how to get more out of every dollar you spend on trade shows. But I also encourage you veterans of the industry not to tune me out just yet. These ideas might even apply to those of you who’ve been at this since TV shows started broadcasting in color!

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5 Questions to Ensure Your Trade Show Displays Reflect Your Branding

  
  
  
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When your company sends you and your trade show booths out onto the show floor, it’s really entrusting you to be the company’s “brand ambassador.” Think about that: in many cases, not even top executives are given that level of responsibility. But you? You—and your efforts on behalf of your company—are out there on display for all to see. There’s a great deal of power in that position. So the question is, are you using that power to do the best job you can, or are there places your efforts could be better placed (or more focused) to get the results your company expects of you?

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